{"id":2821,"date":"2014-04-20T12:31:54","date_gmt":"2014-04-20T12:31:54","guid":{"rendered":"https:\/\/www.corporatediplomacy.com\/?p=2821"},"modified":"2014-04-20T12:31:54","modified_gmt":"2014-04-20T12:31:54","slug":"no-bullshit-social-media","status":"publish","type":"post","link":"https:\/\/www.corporatediplomacy.com\/no-bullshit-social-media\/","title":{"rendered":"No Bullshit Social Media"},"content":{"rendered":"<p>The In-Your-Face, Results-Focused, No-\u201cKumbaya\u201d <a href=\"http:\/\/www.amazon.com\/Bullshit-Social-Media-All-Business-Marketing\/dp\/0789748010\">Guide<\/a> to Social Media for Business!<\/p>\n<ul>\n<li><b><\/b>\n<div><b>\u00a0<\/b>Detailed techniques for increasing sales, profits, market share, and efficiency<\/div>\n<\/li>\n<li>\n<div>Specific solutions for brand-building, customer service, R&amp;D, and reputation management<\/div>\n<\/li>\n<li>\n<div>Facts, statistics, real-world case studies, and rock-solid metrics<\/div>\n<\/li>\n<\/ul>\n<p>Stop hiding from social media&#8211;or treating it as if it\u2019s a playground. Start using it strategically. Identify specific, actionable goals. Apply business discipline and proven best practices. Stop fearing risks. Start mitigating them. Measure performance. Get results. You can. This book shows you how.<\/p>\n<p><span style=\"line-height: 1.5em;\">Jason Falls and Erik Deckers serve up practical social media techniques and metrics for building brands, strengthening awareness, improving service, optimizing R&amp;D, driving better leads&#8211;and closing more sales.<\/span><\/p>\n<p><span style=\"line-height: 1.5em;\">\u201cConversations\u201d and \u201ccommunities\u201d are wonderful, but they\u2019re not enough. Get this book and get what you really want from social media:\u00a0<\/span><i style=\"line-height: 1.5em;\">profits.<\/i><\/p>\n<p><span style=\"line-height: 1.5em;\">Think social media\u2019s a passing fad? Too risky? Just a toy? Too soft and fuzzy? Not for your business? Wake up! It\u2019s where your customers are. And it ain\u2019t going away. Does that suck? No. It doesn\u2019t. Do social media\u00a0<\/span><i style=\"line-height: 1.5em;\">right<\/i><span style=\"line-height: 1.5em;\">, and all those great business buzzwords come true.<\/span><i style=\"line-height: 1.5em;\">Actionable. Measurable.\u00a0<\/i><span style=\"line-height: 1.5em;\">And&#8230;wait for it&#8230;here comes the big one.\u00a0<\/span><i style=\"line-height: 1.5em;\">Profitable. Damn\u00a0<\/i><span style=\"line-height: 1.5em;\">profitable.<\/span><\/p>\n<p>Want to know how to do it right? We\u2019ll show you. And, yeah, we know how because we\u2019ve\u00a0<i>done<\/i>it. This is the bullshit-free, lie-free, fluff-free, blessedly non-New-Age real deal. You\u2019re going to learn how to use social media to deliver absolutely killer customer service. How to R&amp;D stuff people actually want. Develop scads of seriously qualified leads. You\u2019ll figure out what you want. You know, the little things like profits, market share, loyalty, and brand power. You\u2019ll figure out how to measure it. And then you\u2019ll\u00a0<i>go get it.<\/i><\/p>\n<p><span style=\"line-height: 1.5em;\">One more thing. We know what scares you about social media. Screwing up (a.k.a., your mug on the front page of\u00a0<\/span><i style=\"line-height: 1.5em;\">The Wall Street Journal<\/i><span style=\"line-height: 1.5em;\">). So we\u2019ll tell you what to do so that won\u2019t happen. Ever. No B.S. in this book. Just facts. Metrics. Best practices. Stuff to warm the hearts of your CFO, CEO, all your C-whatevers. And, yeah, you. So get your head out from under the pillow. Get your butt in gear.\u00a0<\/span><i style=\"line-height: 1.5em;\">Let\u2019s go make some money.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The In-Your-Face, Results-Focused, No-\u201cKumbaya\u201d Guide to Social Media for Business! \u00a0Detailed techniques for increasing sales, profits, market share, and efficiency Specific solutions for brand-building, customer service, R&amp;D, and reputation management Facts, statistics, real-world case studies, and rock-solid metrics Stop hiding from social media&#8211;or treating it as if it\u2019s a playground. Start using it strategically. Identify [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[30,26],"tags":[40],"_links":{"self":[{"href":"https:\/\/www.corporatediplomacy.com\/wp-json\/wp\/v2\/posts\/2821"}],"collection":[{"href":"https:\/\/www.corporatediplomacy.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.corporatediplomacy.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.corporatediplomacy.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.corporatediplomacy.com\/wp-json\/wp\/v2\/comments?post=2821"}],"version-history":[{"count":1,"href":"https:\/\/www.corporatediplomacy.com\/wp-json\/wp\/v2\/posts\/2821\/revisions"}],"predecessor-version":[{"id":2822,"href":"https:\/\/www.corporatediplomacy.com\/wp-json\/wp\/v2\/posts\/2821\/revisions\/2822"}],"wp:attachment":[{"href":"https:\/\/www.corporatediplomacy.com\/wp-json\/wp\/v2\/media?parent=2821"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.corporatediplomacy.com\/wp-json\/wp\/v2\/categories?post=2821"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.corporatediplomacy.com\/wp-json\/wp\/v2\/tags?post=2821"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}