Augure’s mission
Our aim is to provide PR and communication professionals with a software that will help them:
- UNDERSTAND what is said about their brands in the media and on social networks.
- IDENTIFY the opinion leaders that really matter in their industry OR Key opinion leaders who really count in the industry.
- IMPROVE the impact of their campaigns
- MEASURE the ROI of their actions.
Our trade secret
We design and develop our solutions being fed by our customers expectations.
How do they do it?
- 1
While project- planning
they can count on in-depth information concerning all of the stakeholders and influencers in their sector.
- 2
While a campaign is in progress,
teams log in to a shared workspace that lets them synchronize their actions(content distributions, event management, meetings…) no matter where they are.
- 3
When the time comes to evaluate their reputation,
they access to accurate indicators, in order to track the evolution of their company’s reputation in the media and on social networks.
- 4
When a crisis occurs,
teams are alerted immediately and can quickly identify the key influencers involved in the discussion in order to deploy a timely and appropriate action plan.
- 5
In an international context,
they are able to benchmark the performance of different countries and different brands using transversal and consistent criteria.