News & Events

Wednesday, November 5 15:45-16:45 @ Lancaster Hotel
Access full program here and register here

The Future of Corporate Diplomacy: Lessons in Building Reputations and Relationships with External Stakeholders


Witold Henisz, AuthorCorporate Diplomacy: Building Reputations and Relationships with External Stakeholders

Many multinational brands are struggling to win the strategic competition for the trust of external stakeholders, especially suppliers, employees and local communities in remote locations. The fact of the matter is that often these stakeholder groups differ significantly in values from said multinationals. There are many reasons behind these gaps, such as differences in understanding of how market economies are supposed to function, or differences in hopes and fears for the future, among others. This new book argues that the strategic management of relationships with external stakeholders – what the author calls “Corporate Diplomacy” – is not simply PR, but a serious set of opportunities to create real lasting brand value. Join the conversation for a well-balanced collection of case studies, along with practical stakeholder engagement tools and tips.

PROF WITOLD HENISZ TALKS ABOUT CORPORATE DIPLOMACY

Club Members and guests are invited to engage in conversation with Prof. Witold Henisz about creating value through corporate diplomacy.

Managers of multinational organizations struggle to win the strategic competition for the hearts and minds of external stakeholders. These stakeholders differ fundamentally in their worldview, their understanding of the market economy and their aspirations and fears for the future. Their collective opinions of managers and corporations will shape the competitive landscape of the global economy and have serious consequences for businesses that fail to meet their expectations.

In his book, Corporate Diplomacy: Building Reputations and Relationships with External Stakeholders, Wharton Professor Witold Henisz argues that the strategic management of relationships with external stakeholders is not just canny PR, but creates real and lasting business value. Using a mix of colourful examples, practically relevant tools and considered perspectives, the book hones in on a fundamental challenge that managers of multinational corporations face as they strive to compete in the 21st century.

DATE:  Tuesday, Nov 4th, 2014
TIME:  6:30pm for 7pm start
VENUE:  Mayfair Location (Note: Address will be sent via email to all registered guests 24-48 hours prior to the event.)
REFRESHMENT: Wine and Canapes.
REGISTRATION:  Click here to buy tickets!!! (you can register as a Members’ Guest, for any questions, contact [email protected])

Members: £25/pp
Members’ Guest: £25/pp
Non Members: £35/pp

Please join a special webinar on October 27 @ 11am New York / 3pm London titled:

“On the Front Lines of Progressive Leadership: Lessons Learned for Shared Success”

The webinar will highlight perspectives from three esteemed thought leaders, all of whom have recently published books on corporate leadership:

  • Sir Mark Moody-Stuart, Chairman of the Foundation for the UN Global Compact, former Chairman of Royal Dutch Shell Group and Anglo American, and author of “Responsible Leadership: Lessons from the Front Line of Sustainability and Ethics”
  • Christine Bader, Visiting Scholar, Columbia University, former policy manager, BP and former adviser to UN Special Representative on business and human rights, and author of “The Evolution of a Corporate Idealist: When Girl Meets Oil”
  • Witold (Vit) Henisz, Deloitte & Touche Professor of Management, The Wharton School, University of Pennsylvania, Principal at PRIMA LLC and author of “Corporate Diplomacy: Building Reputations and Relationships with External Stakeholders”

The discussion will be moderated by Chris Coulter, CEO of GlobeScan.

Professionals focused on corporate affairs, government affairs, reputation, communications, sustainability and stakeholder engagement will find this webinar of particular interest.

Space is limited to please register your place today. Register here

Corporate Diplomacy: Building Reputations and Relationships with External Stakeholders

Managers of multinational organizations continue to struggle to win the strategic competition for the hearts and minds of external stakeholders. These external stakeholders differ fundamentally in their worldview, their understanding of the market economy and their aspirations and fears for the future. Their collective opinions of managers and corporations will shape the competitive landscape of the global economy and have serious consequences for businesses that fail to meet their expectations.  Professor Henisz in his new book, Corporate Diplomacy: Building Reputation and Relationships with External Stakeholders draws on the experiences of several firms and highlights the six important elements of Corporate Diplomacy.


Click here for 
Witold Henisz‘ bio.

When:
Monday, October 6, 2014
6:00 PM – 8:00 PM

Where:

Midtown Location (Note: Address will be sent via email to all registered guests 24-48 hours prior to the event to the “Primary Email” address listed in your profile. Please review your profile to confirm that the email address listed is correct.)

Cost:
WCNY Supporting Members – $20.00 (WCNY supporting membership costs $95/yr at Join/Renew Membership)
Silver, Gold & Benefactor Members – $0
Other Wharton Alumni/Guests – $40.00

Books will be available at the event for a discounted rate.

Click here to register

 

Due to building security requirements, you must pre-register for this event.  Walk-ins cannot be accepted.
Registration will close on Sunday, October 5 at 4:00 PM
– No Exceptions!  

 

 

Washington, D.C.: Breakfast Discussion With Witold Henisz ’93 On His New Book: Corporate Diplomacy
Join Witold Henisz ’93, Deloitte & Touche Professor of Management at the Wharton School, for a breakfast discussion on his book Corporate Diplomacy: Building Reputations and Relationships with External Stakeholders (Greenleaf Publishing, 2014). Professor Henisz will share both colorful examples as well as his “creatively rigorous”, “incisive and thought-provoking” toolkit for creating real and lasting business value. The discussion will cast light upon an increasingly important challenge for managers of multinational corporations and policymakers: wining the strategic competition for the hearts and minds of external stakeholders who themselves differ fundamentally in their worldview, their understanding of the market economy and their aspirations and fears for the future.
Date and Time

September 16, 2014
8:00 AM  – 9:30 AM

Location
SAIS Rome Building, Room 812, 1619 Massachusetts Avenue, N.W.

Contact
Click here to R.S.V.P.
[email protected]

Event Details

Speaker Series

corpdiplomacy

Date: Monday September 08, 2014 | 05:00 PM – 06:00 PM
Speaker(s): Witold Henisz, Deloitte & Touche Professor of Management in Honor of Russell E. Palmer, former Managing Director at The Wharton School, The University of Pennsylvania and Author of Corporate Diplomacy (Greenleaf Publishing May 2014)
Topic: The Six Elements of Corporate Diplomacy
Venue: Classroom 374 (3rd floor, North Building) | map
Rotman School of Management, U of Toronto,
105 St George Street
Location: Toronto
Cost: $49 + HST per person; Rotman/UofT or Wharton Alumni $39 + HST per person (includes session and one copy of Corporate Diplomacy)

Register Now