PROF WITOLD HENISZ TALKS ABOUT CORPORATE DIPLOMACY
Club Members and guests are invited to engage in conversation with Prof. Witold Henisz about creating value through corporate diplomacy.
Managers of multinational organizations struggle to win the strategic competition for the hearts and minds of external stakeholders. These stakeholders differ fundamentally in their worldview, their understanding of the market economy and their aspirations and fears for the future. Their collective opinions of managers and corporations will shape the competitive landscape of the global economy and have serious consequences for businesses that fail to meet their expectations.
In his book, Corporate Diplomacy: Building Reputations and Relationships with External Stakeholders, Wharton Professor Witold Henisz argues that the strategic management of relationships with external stakeholders is not just canny PR, but creates real and lasting business value. Using a mix of colourful examples, practically relevant tools and considered perspectives, the book hones in on a fundamental challenge that managers of multinational corporations face as they strive to compete in the 21st century.
DATE: Tuesday, Nov 4th, 2014
TIME: 6:30pm for 7pm start
VENUE: Mayfair Location (Note: Address will be sent via email to all registered guests 24-48 hours prior to the event.)
REFRESHMENT: Wine and Canapes.
Members’ Guest: £25/pp
Non Members: £35/pp