Corporate Diplomacy: Building Reputations and Relationships with External Stakeholders
Managers of multinational organizations continue to struggle to win the strategic competition for the hearts and minds of external stakeholders. These external stakeholders differ fundamentally in their worldview, their understanding of the market economy and their aspirations and fears for the future. Their collective opinions of managers and corporations will shape the competitive landscape of the global economy and have serious consequences for businesses that fail to meet their expectations. Professor Henisz in his new book, Corporate Diplomacy: Building Reputation and Relationships with External Stakeholders draws on the experiences of several firms and highlights the six important elements of Corporate Diplomacy.
Click here for Witold Henisz‘ bio.
Monday, October 6, 2014
6:00 PM – 8:00 PM
Midtown Location (Note: Address will be sent via email to all registered guests 24-48 hours prior to the event to the “Primary Email” address listed in your profile. Please review your profile to confirm that the email address listed is correct.)
WCNY Supporting Members – $20.00 (WCNY supporting membership costs $95/yr at Join/Renew Membership)
Silver, Gold & Benefactor Members – $0
Other Wharton Alumni/Guests – $40.00
Books will be available at the event for a discounted rate.
Registration will close on Sunday, October 5 at 4:00 PM– No Exceptions!